Why Cold Outreach Stops Working — and What to Do Instead

An interview with Steven Booth

In this episode, we’re spotlighting Steven Booth, founder of Genius Pub Studio.

Steven breaks down how books can do what cold outreach never will: educate, qualify, and attract the right clients before a single sales call happens. With experience on more than 400 titles, he shares what it really takes to turn a complex business idea into a clear, authority-building asset.

If you’re tired of chasing leads and ready to let your work speak for itself, this conversation is for you.

Listen to the interview here… Steven Booth interview and then grab the book here The Art of Being Found